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Easily one of the best concepts I've ever developed. Basically, the idea was to introduce a line of stylishly scorched bathroom products, all branded under the title "Bathroom Devil," and to sell them both individually and together as part of a gift basket. As you can tell, the basket itself had also survived the flames of hades, in addition to being wrapped in barbed wire. There's no question in my mind that a product like this would never sell considering the target demographic of bathroom cleaning products, which is why I think I had so much fun putting it together. Everything from the goofy names of each individual product ("glass cleaner of sin", "doomed paper towels", "drain torture") to the abundance of needlessly lengthy fine print is a product of my own strange sense of humor. I love packaging design, and maybe I'll get a chance to work with it regularly some day.
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